Phoenix, AZ – There’s a different kind of electricity in the air across the Valley right now — and it’s powered by women’s basketball.
That energy was on full display this morning as media professionals, tournament organizers, and community leaders gathered at the Mortgage Matchup Center for the official media meeting ahead of the 2026 Women’s Final Four. With the nation’s top collegiate programs set to compete in Phoenix, preparations are well underway for what promises to be one of the most impactful championship weekends in college athletics.
Hosted by the National Collegiate Athletic Association, the Women’s Final Four has experienced historic growth in recent years. Organizers emphasized the surge in national television viewership, record-breaking attendance, and increased corporate investment surrounding the women’s game. That momentum has not only elevated the championship itself, but has reshaped the broader landscape of women’s sports.
Local leaders expressed pride in welcoming the tournament to Phoenix, highlighting both its cultural and economic impact. Beyond the competition on the court, the event is expected to drive tourism, engage small businesses, and inspire youth throughout the region. For many, the Women’s Final Four represents more than a championship — it symbolizes opportunity, visibility, and continued progress in women’s athletics.
The rapid rise in fan support has also prompted long-term planning for even larger stages. Looking ahead, the Women’s Final Four will move to domed venues capable of seating up to 30,000 fans, including Indianapolis in 2028 and San Antonio in 2029 — a testament to the sport’s expanding reach and demand for an immersive fan experience.
In Phoenix, organizers promise a weekend that extends far beyond basketball. Family-friendly programming and interactive events will take place throughout downtown, including at the Convention Center, Margaret T. Hance Park, and the Mortgage Matchup Center. Many activities will be free and open to the public, meaning fans won’t need a game ticket to be part of the celebration. Additional details on events, concerts, and ticket sales can be found at ncaa.com.
Among the speakers was Arizona State University Head Coach Molly Miller, who reflected on the significance of competing on such a prominent stage.
“The visibility, the fan base, the investment — it’s transforming the landscape for our athletes and the next generation watching,” Miller said.
Josh Bartelstein, CEO of the Phoenix Suns and Phoenix Mercury, emphasized Phoenix’s proven ability to host major sporting events — while noting that this one carries unique meaning.
“We want to be the epicenter of sports and entertainment, and having the Women’s Final Four here is just that,” Bartelstein said. “We are great at putting on events — from high school basketball to Suns and Mercury games. Having this mega event and seeing where women’s sports is going — we can’t wait. It will be an incredible weekend, an incredible show, and terrific basketball.”
The championship is expected to draw thousands of fans, national media outlets, and premier sponsors, further cementing Phoenix as a leading destination for major sporting events.
“With April fast approaching, the excitement across Arizona is building every day,” said Jay Parry, CEO of the Phoenix Final Four Local Organizing Committee. “Our community, partners, and volunteers are coming together to ensure the 2026 NCAA Women’s Final Four delivers an unforgettable championship experience for everyone who joins us in Phoenix this spring.”
As anticipation builds, additional event details, schedules, and media resources will be released in the coming weeks. One thing is already certain: when the Women’s Final Four arrives in Phoenix, it won’t just bring elite basketball — it will bring a moment that continues to redefine the future of women’s sports.
The Women’s Final Four will take place at the Mortgage Matchup Center in downtown Phoenix. Two national semifinal games are scheduled for 4 p.m. and 6:30 p.m. MST on Friday, April 3, and will be broadcast live on ESPN. The Division I national championship game will tip off at 12:30 p.m. MST on Sunday, April 5, airing live on American Broadcasting Company for the fourth consecutive year.
